Bob Iger reportedly alarmed by Disney theme park price increases under Bob Chapek

Bob Iger reportedly alarmed by Disney theme park price increases under Bob Chapek

There’s new hope for Disney theme park fans that endless cycles of price increases could end with the return of Bob Iger as CEO.

In a Wall Street Journal reportIger is apparently “alarmed by price increases at Disney theme parks which Mr. Chapek said would increase revenue and limit overcrowding.”

During his tenure as CEO of Disney, Chapek made no attempt to hide his efforts to maximize profits at the parks, even if it meant alienating Disney’s loyal fanbase in the process.

Any price cuts at the parks are likely unlikely, but the CEO change could at least lead to a slowdown in price increases if Iger’s alleged price comments are accurate.

Other points from the WSJ article regarding Iger’s concerns about Chapek’s handling of Disney include:

  • Chapek had prioritized the Disney+ business over other parts of Disney, like cable TV and theme parks
  • Chapek was too sensitive to changes in Disney’s stock price
  • Chapek was too eager to lay off a large number of Disney cast members as COVID took hold.

And most telling of all, the article suggests that Iger had told several people that “he’s killing the soul of the company.”

You can read the full WSJ article here.

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